![](https://cdn.myportfolio.com/2b6f3fc2e0f69b0adf41fd03ca3ed1ca/f49e4c2a8d459efedbf9ccbd_rw_1200.png?h=034f11015eaac238962a083fbc79d3b3)
The victory wreath, Greek-style lettering, and Latin tagline evoke the ancient philosophers to lend our logo gravitas. I've encapsulated it in a circle to represent a Roman forum and to reference the 360º camera we use. The logo is simple to read at a distance, yet has little details like the meniscus around the ice cubes to give it simplicity and depth.
![](https://cdn.myportfolio.com/2b6f3fc2e0f69b0adf41fd03ca3ed1ca/d8682f1c129bc2eb77c43b24_rw_1920.jpg?h=2f23d1a7fd0f270e8fb33f1b4a458018)
This is the quick sketch I made to discuss the design before producing the logo
![](https://cdn.myportfolio.com/2b6f3fc2e0f69b0adf41fd03ca3ed1ca/04f39f21-13d9-499a-91a1-b2a5b8982e99_rw_1920.png?h=03d130f5143fcc9b8fe83cf62c5517b4)
Logo as it appears on our website