The victory wreath, Greek-style lettering, and Latin tagline evoke the ancient philosophers to lend our logo gravitas. I've encapsulated it in a circle to represent a Roman forum and to reference the 360º camera we use. The logo is simple to read at a distance, yet has little details like the meniscus around the ice cubes to give it simplicity and depth.
This is the quick sketch I made to discuss the design before producing the logo
We created a series of videos filmed in 360º where we got drunk and interviewed people.